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PlayStation 4 to cost R18,000


Do you think South African gamers have it bad when it comes to how much consoles, games and PC hardware cost? Well, be glad you don’t live in Brazil, then: Sony recently announced the Brazilian retail price of its imminent PlayStation 4 next-generation console, and it’s a mind-blowing 3,999 Brazilian Real (R$), the equivalent of 1 800 American dollars or just under 18 000 South African rand. That’s almost three times as much as the PS4’s local price of R6299! Feeling any better about it? I sure am.

The crazy pricing is down to Brazil’s heavy taxes levied against videogames and their associated hardware. The PS4’s launch games don’t fare much better, with a launch price of R$179 which is 82 American dollars and just over 800 rand. That’s not quite as high a premium as on the console itself, but it’s still not exactly cheap.

In contrast, the PlayStation 3 cost R$1999 ($923/R9000) back in 2006, which was still more than what the Americans were paying ($599) but it wasn’t twice as much. What makes it even worse for the poor Brazilians is that the PS4 will sell in the US for just $399, which makes it the cheapest PlayStation at launch for our American friends. 

So, if you’re looking at our local price and breathing a sigh of relief that it’s now looking surprisingly reasonable in the face of what is happening elsewhere in the world, you’re not alone.

  1. darrylgibbs says:

    As a South African living in Brazil, I can tell you that EVERYTHING here is expensive, especially consumer electronics. But what I can also tell you is that just about everybody who wants a PS4, can (and probably will) fly to Orlando, USA, have a brief but fun-filled holiday, buy the PS4 with a game or two, and return and still have change to spare from their original R$4,000. It’s truely sad.

  2. ShariefBenjamin says:

    sorry guys, now can you tell me why the Release of the ps4 is Marked up R2 300. above other places. Brazil is exception due to its heavy tax on videogaming. so due to S.A not having this issue. what is the deal? its definatly not the shipping and import duties because its ridiculous why don’t other companies pay that much. the playstation three all over the world is in a similliar price range now why this price hike?

    I think its because the PS3’s you have cost less than the ps4. and theres no way you’ll ever drop the price of that ridiculous machine.

  3. darrylgibbs says:

    Sharief, before I left South Africa I worked for Sony SA (although they do not handle PlayStation, Ster Kinekor does) and I can tell you with absolute conviction that SA has some fairly heavy import duties (in comparison to aother countries, like the USA) on electronic goods. When you buy something from Amazon.com and have it shipped to SA, you generally don’t get hit with any taxes, however when you are an actual importer of goods, you most certainly do. That was my experience anyway. Maybe the HTXT crew could offer a different view?

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