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How tech firms see women: the best and worst of CES


Quite a few products aimed at women were revealed at the CES show in Las Vegas this week. As you might expect from Sin City, not all of them were exactly thoughtful in the way they addressed our needs. Some were weird, others were just plain ridiculous, but a handful might actually be useful.

With that in mind, here’s a look at the worst and best tech for women at CES.

The Bad

Twitter heels

No, Twitter didn’t release a range of shoes, but wearable LED displays company, Erogear, did create a pair of black heels that let you view your Twitter feed on the ankle strap’s built-in pink LED screen (because every girl loves pink , right?). And when you’re not browsing your feed, you can still look pretty in pink as you strut your stuff with LED lights on your feet.

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Vibrating underwear

Here’s a way to spice things up in the bedroom. Connected sex toy company, OhMiBod, revealed a pair of vibrating underwear designed for women’s sexual pleasure.

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You have the option of controlling and customizing the vibrations yourself via Android or iOS smartphone app or letting your partner in on the action by getting them to do instead. Did we mention that it can also be customized to vibrate along to any song’s rhythm?

Skullcandy headphones for women

Judging from Skullcandy’s decision to create a range of headphones just for women because (according to them) of the “anatomical and acoustic differences between men and women,” all women have so far been using the wrong headphones.

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“The collection is designed, cushioned and patterned for females with a pioneering focus on acoustics and fit, unmatched in the electronics space,” the company said.

The added bonus is that they’re pink and have flowers on them. Which is so obviously what women really want. Sigh.

The Good

All is not quite lost. Here are two products that we think are actually practical and are designed with us in mind.

Panasonic Nanoe hairdryer

Most women know that it’s essential to moisturize your hair after drying it because the heat from your hair dryer can deplete your hair’s natural moisture. And our beautiful continent’s hot climate and dry air doesn’t do much to help Panasonic has come up with a solution to that with its new Nanoe hairdryer that dries and moisturizers your hair at the same time.

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How it works is that the Nanoe technology takes the moisture from your hair and in the air, and uses it to create tiny, moisture-rich particles that are small enough to penetrate the shafts of your hair, helping to strengthen and protect it against damage from heat and brushing.

The Un-Ugly

3D AR makeup mirror

This one is for the ladies who love makeup, but hate the sometimes messy process involved in testing out different types and colours at store’s beauty counters.

Facial-recognition company, ModiFace, unveiled a 3D Augmented Reality makeup and anti-aging mirror that does all the testing for you.

The mirror uses a either an internal or external web camera or standalone kiosk to capture your face in real time, and then simulates different makeup and skincare products. You can then virtually test each product and see a before and after pic that show you what the results look like. Which actually sounds like it could be quite useful, really.

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