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Move over Barbie, Lammily is here

Barbie better watch out, there’s a new doll in town.

When people saw Nickolay Lamm’s ‘normal Barbie’ doll, which depicts how average women really look compared to Barbie, they started asking where they could get them and that’s when the Lammily doll was born.

content (2)Lammily is your everyday 19-year-old girl next door who loves sports, is fit, strong, dresses like any other woman and wears simple make but still looks beautiful.

content (3)In a bid to bring Lammily to customers worldwide, Nickolay has set up a crowdfunding campaign to raise funds to produce Lammily dolls. “Rather than waiting for toy companies to change their designs, let’s change them ourselves by creating a fashion doll that promotes realistic beauty standards,” Nickolay writes on his campaign page.

The response to the crowdfunding campaign has been phenomenal so far, with more than 2 500 backers pledging over $ 80 000 and counting and it looks like the campaign will surpass its $95 000 goal with 29 days left before funding closes.

If all goes well for Nickolay, Lammily will be produced and shipped to customers around the world and a new line of dolls of different races and sizes will follow “to embrace diversity”.

Hit the gallery to see more images of Lammily:

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