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MTN and Naspers to launch shopping app

MTN is venturing into the world of shopping apps by announcing a partnership with PriceCheck (which is owned by Naspers) to launch a co-branded price comparison app.

The app will feature all the functionalities found on the PriceCheck app, including product and service price comparison, product reviews, store details and a barcode scanner to double-check prices.

“The partnership with PriceCheck marks another important step in our expansion into the digital space, particularly into e-commerce and will allow customers to find the best deal wherever they go,” said MTN Group chief commercial officer (CCO) Pieter Verkade.

“Less than 1% of retail happens online, yet as much as 40% of the buying decision process starts on mobile. We are now in a position to affect that crucial moment of influence. The future of commerce is on mobile.”

The app will first be available in South Africa on all MTN devices, with plans to expand it to other countries. It willl come preloaded on the MTN Steppa Android smartphone.

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