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All of the best stats behind Apple’s famous keynotes

With tonight’s Apple announcement looming large, analysis site Quartz took a look at Apple’s past keynote events to figure out the inner workings of what are arguably the most successful product announcements in the tech business.

It includes stats on how long Steve Jobs spent on stage for his keynote presentations, and compares them to how long current CEO Tim Cook spends on stage talking about the company’s newest iDevices (to name but a few) but our favourite by far is the ‘Who is the funniest Apple executive?’ measured in ‘Laughter outbursts per hour of keynote stage time’.

So before you tune into the Apple iPhone 6 event tonight, give it a read to see if they keep going with their current formula or perhaps change it up a bit.

[Image – Flickr CC 2.0 Mike Deerkoski]

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