An advertising board has been set up outside the World Wear shopping centre in Boskruin with the statement “The most useless service provider in SA – Cell C Sandton City”.
The campaign, quite obviously aimed at the Sandton City franchise, includes the name and cellphone number of the store manager whose ‘executive head’, according to the billboard “refuses to assist customers”.
Twitter lit up with the news of the billboard, illiciting comments from all corners of the social network
Is this part of a campaign or is it a really pissed off franchisee? What’s going on here? pic.twitter.com/v3LhQknOkv
— Khaya Dlanga (@khayadlanga) November 7, 2014
Cell C’s logo is featured prominently which will more than likely illicit a response from its legal department but for now the official statement from the network operator is as follows
“We can confirm that there is a dispute between Cell C and the customer responsible for the banner and we are attempting to resolve the matter.”