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Uber wants you to donate virtual change to charity

Uber South Africa just announced that it will be donating all the cents from rounding up cab fees to the nearest rand to the Reach For A Dream Foundation. Called UberAssist, it’s the taxi company’s first national assist campaign.

“Previously we have automatically rounded down the value of your trip to the nearest rand. For the next 3 months we will leave the value of the trip as is and contribute the extra amount to the Reach For A Dream Foundation,” Uber said in a media statement.

Uber gave an example of the break-down on how much will actually be donated using three popular routes:

Table3

“These small amounts donated from each rider’s trip, although a few cents here and there, when combined with riders across the country become a significant contribution in helping improve these childrens’ lives,” it said.

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