Digital communications company Retroviral has revealed that Bidvest Media has acquired a majority stake in the company, effectively making it Retroviral’s new boss.

With the new acquisition, Retrorival will become a subsidiary of Bidvest Media, who already owns a number of companies in the marketing space.

“Retroviral is a proudly South African company. The acquisition opportunity from Bidvest Media offered us the best of both worlds as we remain a world class, African entity, with added capacity to expand internationally where the Bidvest Group has a presence,” said Retroviral co-founder Mike Sharman.

While Sharman now needs to report to someone higher up, he will continue to lead the local office and will retain interest in the company. Retroviral’s other co-founder, Murray Legg, decided to part ways with Retroviral since the acquisition.

Neil Jankelowitz, CEO of Bidvest Media, explained that the acquisition is a huge boon to them.

“The Bidvest Media division is a rapidly expanding entity within the Bidvest Group, and we’re targeting further growth in the coming months and years. The acquisition of the majority stake in Retroviral is a strategic investment as Retroviral has the capabilities to offer digital marketing services to the entire Bidvest Group,” he said.

“Retroviral will continue to provide its creative digital marketing services to brands across the local market, as well as to other brands within the international Bidvest group of companies,” Jankelowitz concluded.