MTN launches online search for music superstar
MTN and radio personality, Tbo Touch, are on the search for South Africa’s next big music sensation through a new online talent search.
The mobile network today announced a partnership with TouchHD to launch MTN MegaStar, a platform to give aspirant musical superstars the opportunity to audition in an online reality series and stand a chance to win a recording deal with Temple Records, and the opportunity to work with renown producer Mike Will, in Los Angeles.
MTN MegaStar will be available exclusively on MTN Play will feature four well-known South African personalities who will serve as judges, including Tbo Touch, KO, Kwesta and Nomuzi.
The show will be presented by actress and a radio personality, Katlego Mohoaduba.
MTN subscribers will be required to subscribe for R2 per day – which will give them an unlimited access to watch their favourite episodes, behind the scenes clips, tasks given to contestants and interviews with the judges. Each episode will be a duration of eight minutes, and new episodes will be available every Wednesday and Sunday.
Auditions for the show will be held in the following cities:
- Durban, Sibiya Hotel on 2nd of September
- Polokwane, Meropa Casino on 5th September
- Cape Town, Grandwest Casino on 09th September
- Port Elizabeth, The Boardwalk Casino on 13th September
- Johannesburg, Maslow Hotel on 16th September
The top ten selected contestants will be housed in one of Steyn City’s Mansion where they will also be required to perform and complete allocated tacks. The process of elimination will see contestants being eliminated weekly based on the public voting, and the winner of the grand prize will also be voted for by the public.
Public voting can be done by SMSing their favourite contestant’s number to 40636.
“We are delighted to offer this exciting and cutting-edge platform to our customers, which bears testament to our ongoing support of local content. We believe that MTN MegaStars will not only unearth the good talent, but will also provide our customers with the opportunity to be part of a journey of selecting the Winner. MTN MegaStar fully demonstrates the limitless possibilities that connectivity can provide. This is one of the ways that MTN is leveraging its ubiquitous platforms to brighten its customer’s lives and leading the way into a bold, new digital world for the connected consumer,” said Maxwell Nonge, Chief Digital Officer at MTN SA.[Image: CC 0 NikolayFrolochkin / 69 images]