Canonical’s crowed-funded smartphone, the Ubuntu Edge, is edging perilously close to becoming the best supported crowdfunding project ever. Every day another million or so dollars are raised, and with the current total approaching $7m it’s getting near the $10m record set by the Pebble Watch. Of course, even if it breaks the record it’s less than a third of its way towards its target, and with the asking price now at least $775 it’s going to be a tough three weeks for the firm.
With a lot of money left to raise, Canonical’s big challenge is keeping the project in the public eye enough to hit its spectacularly high target. Its first line of attack is that old favourite – a competition. If you pledge some money towards the phone and then encourage others to do the same with Indigogo’s referral tools, you get a shot at winning a personalised model engraved with your name.
Full details are here: good luck and all that.