HoneyHoney brings online vibrator sales to SA

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Where, oh where, does a woman go to get those very personal pleasure products which we’re far to polite to talk about on a family site like this? Yes, we’re talking dildos, vibrators and ‘chic and stylish sex toys’. A branch of the not-at-all sleazy Adult World? Please, we’re more sophisticated than that aren’t we?

Enter HoneyHoney,  a new online store based out of Cape Town that aims to cater to all of the intimate needs of its predominantly female clientele. The women behind HoneyHoney are a team of ladies with years in the media industry who felt that they could offer a secure, discrete, upmarket solution to offering products that are intrinsically intimate and personal. Small details like delivering the products in a satin drawstring bag without branding or information on the contents add to the discrete service that the site offers.

Similar sites do a roaring trade overseas, such as the British LoveHoney, which was the star of its own TV show last year.

E-commerce is growing rapidly in South Africa. According to the latest MasterCard Online Shopping Survey 91% of South Africans who shop online are highly satisfied with their overall experience. Presumably the founders of HoneyHoney want their clients to be extremely satisfied.

More prosaically, HoneyHoney is looking to capitalise on the success of e-commerce stores like Yuppiechef who have made shopping online an experience that transcends a simple transaction between buyer and seller. By using Twitter, Facebook, a blog and Pinterest, HoneyHoney aims to bring the experiential shopping experience to adult toys, lingerie and linen by interacting with customers before, during and after the purchase.



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