Want to play with rhinos? How about cheetahs, spacemen, raptors and T-Rex? Shoppers at Menlyn Mall in Pretoria have had an almost hands-on opportunity to do just that over the weekend, thanks to an installation by National Geographic and Qualcomm. Qualcomm’s big on augmented reality – mashing together realtime images through a cellphone camera and with virtual images or information on top – so it put together the largest demo suite we’ve seen yet as a cute-but-fun way to illustrate the potential. Still not convinced? Here’s the obligatory link to a 2010 video by Kaiichi Matsuda on the potential/dangers of AR.

Welcome to the future. We hope it has more dinosaurs.

Augmented (hyper)Reality: Domestic Robocop from Keiichi Matsuda on Vimeo.

Adam is the Editorial Director at htxt media. He has been writing about technology for almost two full decades now. In a previous life, he was the editor of PC Format and Digital Camera Shopper in the UK, before going on to work as a freelance journalist for seven years. His work has appeared in or on Stuff, The Guardian, Linux Format, TechRadar, Wired.co.uk, PC Gamer, Green Futures, The Journalist, The Ecologist and The Review. Adam moved to South Africa in 2012 and loves 3D printers, MakerFairs and tech hubs. He hates seafood. None of his friends remember this when cooking.