Do you miss the halcyon days of alcohol-fuelled social interactions when there weren’t any cell phones in sight? When friends didn’t gather around a table at a pub or restaurant and sit on their (*&#[email protected]!% phones instead of, oh, I don’t know, TALKING TO EACH OTHER?

Well, if so you’re not alone. PSFK.com’s Leah Gonzalez writes that the people behind Brazilian beer brand Polar have designed a new beer-holder called the “Cell Phone Nullifier”. It actively blocks all cell signals – including 3G and 4G – within a 1.5m radius that facilitates actual social interactions between friends and strangers alike. Polar’s revolutionary idea is to inspire people to communicate in ways that do not make use of Twitter, Facebook or Instagram while they’re out and about, and I think it’s fan-freaking-tastic.

Intrigued? Watch Polar’s ad, linked below, it illustrates the concept brilliantly. It’s in Portuguese, though, but the meaning comes through loud and clear nonetheless.

Viva a revolução!

Deon got his first taste of PC gaming at the tender age of 11 when his father bought an 8088 XT, ostensibly to "help him with his homework". Instead, it introduced him to Leisure Suit Larry, King Graham, Sonny Bonds and many more, and Deon has been a PC gamer and hardware enthusiast ever since. He landed his first professional writing gig in 2006 at a prestigious local PC magazine, a very happy happenstance as he got to write for a living about things he loves - tech, PCs, gaming, and everything in between. He's been writing about it all ever since, and loves every minute of it.