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A Samsung smartphone for around R500 within the next 12 months

George Ferreira the Vice President of Samsung Electronics Africa made a very coy statement during the Galaxy Note 3 launch event in Cape Town earlier today. He said something to the effect of wondering when we would see a $50 (R500) tier one smartphone in the mobile space. He said that he was expecting something to that effect within the next 6-12 months. Someone with the knowledge that Mr Ferreira possesses would not make that statement lightly and I think we’re going to see Samsung pushing hard against devices like the Vodafone Smart Mini which at R799 would be an expensive proposition if Samsung came in at almost half of that.

It seems to form part of the drive for Samsung to have 50% of the mobile smartphone sales over the whole of Africa, which is a target they shared with us during the event.

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