Want proof that Apple cares about the South African market? Here it is.

After getting a tip earlier this week that Apple iTunes Gift Cards would go on sale some time next week, a certain retailer has broken embargo. htxt.africa spotted these iTunes Gift Cards – replete with rand values – at a Pick n Pay outlet, today. Denominations for the gift cards are R150, R250, and R450.

iTunes Gift Cards are well known in other parts of the world where Apple’s iTunes Store has been operation. Those who’ve been using the American or British iTunes stores will be familiar with the process of buying gift cards to load credit into their accounts. Gift cards let users preload their accounts with a certain amount of money, much like they would with prepaid airtime on a cell phone. An Apple ID is required to use an iTunes Gift Card, though anybody who has used the Apple iTunes Store or App Store will already have an Apple ID.

These are seen as a convenient way of buying content on the Apple iTunes or App Stores without submitting credit card details. Some people might feel uneasy with having their credit card details stored online; others might simply prefer to load their account and use that amount as a budget, rather than roaming the App Store with unlimited credit. Another obvious usage case is to buy a gift card for a teen who has an iPad or iPhone, but no means to buy apps, as they have no credit card.

The process is simple. Buy a card, scratch the silver strip to reveal a code, and then enter that code in iTunes on your computer or from the iTunes or App Store apps on your Apple device. In iOS 7 and Mac OS X it is also possible to scan the card with the on-board camera – a convenient step that’s a bit faster than entering a random code.

So, if you find it easier to deal with prepaid amounts – or simply want to give the gift of choice (because Musica vouchers are so yesterday) then keep an eye peeled for these new arrivals.

Eleven years ago Christo started writing about technology for one of South Africa's (then) leading computer magazines. His first review? A Samsung LCD monitor. Hey, it was hot news, back then. Nowadays he gets more excited about photography, cars, game consoles, and faster internet connections. He's sort of an Apple fan, but will take any opportunity to remind you about his Windows-powered home theatre PC and desire to own a vanilla Android tablet.   Currently uses: Apple 13-inch Macbook Pro with Retina Display, Apple iPhone 5, Microsoft Laser Mouse 6000, Audiofly AF78 Earphones, Xbox 360, Nikon D50.