Last night Apple announced its earnings and results for the financial quarter ending December 28th, 2013 – and there are some big numbers for it to be proud of.
In the last three months of 2013 is generated revenue of $58.6-billion – $13.1-billion of which is net profit. Just think about that for a moment: nearly R145-billion, in profit alone. This is up from $54.5-billion and the same $13.1-billion in the same quarter of 2012. The fact that it raked in more cash but still generated the same profit is indicative of higher costs to manufacture its devices. Essentially, it’s making less money per device, but still selling more devices than ever. 63% of its sales came from overseas markets, too. That’s set to grow this year as iPhone sales go into full swing in China.
The headline figure, of course, is the number of iPhones it put into consumers’ hands. A record 51-million of the devices flew off store shelves, compared to 47.8-million in the same three month period of 2012. It should be noted, though, that the iPhone model lineup has expanded to include a cheaper iPhone 5C. Apple doesn’t indicate sales per model, though.
iPad market share also continued to grow. 26-million tablets found homes by Christmas, compared to 22.9-million for the previous year. Again, this is with Apple expanding the lineup. In October it announced the iPad Air and iPad mini with Retina Display.
Mac sales also contributed to its bottom line. The company’s desktops and laptops shifted a combined total of 4.8-million units – 100 000 units down from the previous year’s final quarter, but far less a decline than PC manufacturers are seeing. In some markets Apple’s share of the computing pie even grew.
Completely missing from its results call, though, is any mention of the product that kickstarted its rise to the top, the humble iPod. While its demise is not unexpected, it’s still a little sad to see the humble music player forgotten.