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Get us out of the kitchen: Sheryl Sandberg’s mission to de-objectify stock photos

Sheryl Sandberg’s Lean In organisation and Getty Images have teamed up on a mission to change the stereotypes and often one dimensional images of women and girls presented in stock photos.

Getty Images has added a new stock gallery, called the ‘Lean In Collection’consisting of 2 500 photos that seek to depict diversity in race and physical appearances and change perceptions about the roles women play in society.

“The stock imagery around women is embarrassing,” contributing editor at Lean In, Jessica Bennett, said in a statement. “You can’t be what you can’t see, so if women and girls are not seeing images of powerful women and girls who are leaders, then they may not aspire to become that.”

Getty Images will be donating a portion of the proceeds from collection downloads to the Lean In organisation and it’s offering photography grants for editorial work that reflects “reflects positive images of women and girls in their communities”.

Here’s a slideshow of some of the photos featured in the Lean In Collection. What we love about these photos is that one can actually relate to them because they depict real women and girls in real everyday settings.

[Images: Getty Images]

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