Premium taxi service, Uber, is doing Valentine’s day right.

Its app, used for hailing taxis and paying for rides, has been transformed temporarily, reflecting the general mood of February 14th. When logging in today users will see the usual black cars, on the map, replaced with little pink ones that have hearts. Additionally, the fare options button, used for displaying fare details, has been replaced with an arrow-shot heart.

Uber users in Johannesburg also get a little more joy. Those who request an Uber after 5pm, presumably to ferry their loved ones to a dinner date, will be given a rose as well as some Lindt chocolate. A great win for the marketing team, but something that’ll be appreciated by the romantic types.

uberval

Eleven years ago Christo started writing about technology for one of South Africa's (then) leading computer magazines. His first review? A Samsung LCD monitor. Hey, it was hot news, back then. Nowadays he gets more excited about photography, cars, game consoles, and faster internet connections. He's sort of an Apple fan, but will take any opportunity to remind you about his Windows-powered home theatre PC and desire to own a vanilla Android tablet.   Currently uses: Apple 13-inch Macbook Pro with Retina Display, Apple iPhone 5, Microsoft Laser Mouse 6000, Audiofly AF78 Earphones, Xbox 360, Nikon D50.