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How philanthropy isn’t boosted by Facebook likes

Facebook is flooded with pages and statuses of various charities and causes from around the world. Some encourage us to like a photo or status in order to help those in need… but does clicking likes or sharing actually contribute anything towards these causes?

A powerful photographic campaign by Crisis Relief Singapore seeks to dispel the idea that liking and sharing is enough to create change. The campaign features heartbreaking photos of people who are suffering and are surrounded by a number of thumbs ups (symbolising Facebook likes ) but aren’t helping.

Check out the three photos from the campaign below.

Liking-Isnt-Helping1

Liking-Isnt-Helping-12

Liking-Isnt-Helping-13

[Images: Crisis Relief Singapore]

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