BlackBerry might be a Canadian company, but it’s definitely taking inspiration from classic American bedtime stories by just refusing to give up. With all the flagship phone buzz at Mobile World Congress it didn’t want to be left out, and has also announced its own new high-end device, the BlackBerry Q20.
A successor to the Q10, the new handset does keep some of its predecessor’s best features – most notably, the keyboard. The troubled Canadian phone maker has decided to stick to what it’s best at, and the Q20, with its 3.5-inch display – the biggest on a keyboard-equipped BlackBerry, to date – is something that the company says its customers wanted.
And, apparently, BlackBerry users also wanted a return of the hard buttons for phone navigation.
“In my first 90 days on the job, I consistently heard from our ardent BlackBerry customers that the hard buttons and trackpad are an essential part of the BlackBerry QWERTY experience,” said the company’s CEO, John Chen.
“I want these customers to know that we heard them, and this new smartphone will be for them.”
The press release for the Q20 is littered with language that makes it clear that BlackBerry is going after business users who want instant and reliable access to email, and need something to plug into their corporate mail systems.
Along with the announcement of the Q20 BlackBerry’s also bragged that major firms have opted for its enterprise email and messaging solution, eBBM, including Germany’s Daimler AG and France’s Airbus.
Sadly, the company’s release is thin on details like the resolution of that largest-ever (for BlackBerry) display, as well as the innards of the phone such as the processor, memory, storage, and the battery that they boast about. Hopefully they are up to scratch when the phone lands in the second half of this year.