Market analysis outfit Gartner has released its annual sales figures report for tablet computers in 2013, and the results make for really happy reading… if you’re Google or Apple. Both firms saw big rises in the number of tablets sold, and Google especially can smile about the fact that its overall market share for tablet computers is closing in on the massively dominant amount it has for smartphones.

According to the report, the number of Android tablets sold increased to 121 million – more than doubling over the number sold in 2012.

Apple also saw a decent sales increase, it shifted 70m iPads in 2013, up from 61.5m in 2012. Nice, but it doesn’t stop Google from hoovering up a massive 61.9% of the tablet market, compared to Cupertino’s 36%. In 2012, every other tablet sold worldwide was an iPad, now it’s down to one in three.

The real loser, though, is Microsoft. Despite a gazillion dollars of marketing and a whole┬ánew operating system designed just for tablets (with a big update in September) only four million Windows tablets were sold in 2013, giving the Seattle firm just 2.1% of the overall market. A disaster which may or may not have anything to do with this morning’s news that Microsoft head of marketing Tami Reller is losing her job.

The counter argument, of course, is that Windows still has the lions’ share of laptop sales and touch screen laptops and convertibles which have tablet-like properties.

Unsurprisingly, the biggest winner in the report is Samsung. The Korean firm sold a massive 29 million more tablets in 2013 than it did in 2012, considerably closing the gap on market leader Apple and outselling the number three manufacturer, ASUS, by more than 3:1.

The full tables from the Gartner report are below:

Table 1: Worldwide Tablet Sales to End Users by Operating System, 2013 (Units)

Operating System

2013 Sales

2013 Market Share (%)

2012 Sales

2012 Market Share (%)

Android

120,961,445

61.9

53,341,250

45.8

iOS

70,400,159

36.0

61,465,632

52.8

Microsoft

4,031,802

2.1

1,162,435

1.0

Other

41,598

<0.1

379,000

0.3

Total

195,435,004

100.0

116,348,317

100.0

 

Table 2: Worldwide Tablet Sales to End Users by Vendor, 2013 (Units)

Vendor

2013 Sales

2013 Market Share (%)

2012 Sales

2012 Market Share (%)

Apple

70,400,159

36.0

61,465,632

52.8

Samsung

37,411,921

19.1

8,583,146

7.4

ASUS

11,039,156

5.6

6,262,371

5.4

Amazon

9,401,846

4.8

7,707,800

6.6

Lenovo

6,525,762

3.3

2,186,993

1.9

Others

60,656,161

31.0

30,142,374

25.8

Total

195,435,004

100.0

116,348,317

100.0

 

Adam is the Editorial Director at htxt media. He has been writing about technology for almost two full decades now. In a previous life, he was the editor of PC Format and Digital Camera Shopper in the UK, before going on to work as a freelance journalist for seven years. His work has appeared in or on Stuff, The Guardian, Linux Format, TechRadar, Wired.co.uk, PC Gamer, Green Futures, The Journalist, The Ecologist and The Review. Adam moved to South Africa in 2012 and loves 3D printers, MakerFairs and tech hubs. He hates seafood. None of his friends remember this when cooking.