Get ready to see iOS in new cars some time in the next few months now that Apple has entered the vehicular entertainment world with CarPlay. The feature that was first announced at Apple’s WWDC conference last year, with the promise that it would appear in cars before the end of 2014.

True to its word, the first CarPlay equipped models from some of the manufacturers that have signed on with Apple made their debuts this week at the Geneva Motor Show. Ferrari, Mercedes-Benz, and Volvo all showed off some form of CarPlay integration on their stands which conincided with Apple putting the official CarPlay page live on its website.

CarPlay is scheduled to be a part of an upcoming iOS 7 update and will only be available to iPhone users who have an iPhone 5 or newer and for the moment only works through a physical connection via Thunderbolt cable. The features touted include a Siri button that will be integrated into the steering wheel of the cars which will allow for dictation of messages and search queries to be made to Apple’s online virtual assistant. Third-party app makers like Stitcher and Spotify have ensured that their applications are already CarPlay ready which gives them each an icon on the CarPlay display inside of the car.

South Africans hoping to buy a new car with CarPlay integration might be facing a bit of a wait before we’ll see it with only 13 countries slated for the initial release and, as with everything Apple makes, South Africa is not one of those lucky enough to be included in the first wave of the release.