Your News Feed is about to get a bit busier as video ads will be making their way to Facebook in the next few months, the company has announced.

Facebook started testing premium video ads back in December “as a way for advertisers to drive branding objectives” on the social network. As of yesterday, it started rolling out 15-second premium video ads to a select group of advertisers.

(We think this move is probably a way for Facebook to test the success of 15-second video ads that will also feature on Instagram in months to come and bridge the two social networks.)

Premium video ads will appear and automatically play in silent mode as you scroll down your News Feed, whether you click on them or not, and will stop if you scroll past without stopping on them. If you want to view the ad, you’ll have to click on it and it’ll expand to full-screen view and activate the sound.

You can click here to watch an example of what premium video ads will look like.

“We’ll roll out Premium Video Ads slowly and monitor how people interact with them. This limited introduction allows us to concentrate our efforts on a smaller number of advertisers with high-quality campaigns to create the best possible experience on Facebook.” 

If you prefer not to see premium video ads on your News Feed, our advice would be to use ad stop apps such as AdBlock Plus.

[Image: Facebook for Business]