We wish the announcement by Apple that iTunes App Store prices are going up is an April Fool’s joke, but it’s true.

Apple sent out an email to developers yesterday saying retail prices will be increased for the South African rand, Australian Dollar, Turkish Lira, Indian Rupee and the Indonesian Rupiah, while retail prices for Israeli New Shekels and some price tiers for the New Zealand Dollar will be decreased.

“Price adjustments on the App Store are made periodically due to changes in foreign exchange rates. Within 24 hours, you will see the new Pricing Matrix in the Rights and Pricing section of Manage Your Apps on iTunes Connect.

Updates to iOS Paid Applications and Mac OS X Paid Applications contracts will be available on the iTunes Connect website. To view all current and outstanding contracts, see Contracts, Tax, and Banking on iTunes Connect,” reads part of the email.

Here’s the original email below:

Dear customer,

Within the next 24 hours, the following changes will be made to pricing on the App Store.

To account for changes in foreign exchange rates, App Store retail prices will be increased for the following currencies:

  • Australian Dollar
  • Indian Rupee
  • Indonesian Rupiah
  • Turkish Lira
  • South African Rand

Additionally, retail prices for Israeli New Shekels and some price tiers for the New Zealand Dollar will be decreased.

Price adjustments on the App Store are made periodically due to changes in foreign exchange rates. Within 24 hours, you will see the new Pricing Matrix in the Rights and Pricing section of Manage Your Apps on iTunes Connect.

Updates to iOS Paid Applications and Mac OS X Paid Applications contracts will be available on the iTunes Connect website. To view all current and outstanding contracts, see Contracts, Tax, and Banking on iTunes Connect.

Regards,

The App Store team

[Source: TechCrunch. Image: iTunes]