When last did you stop to take a moment and actually take in the beauty and uniqueness of South Africa? That’s what the popular new YouTube video by South African Tourism is asking all South Africans to do. Reconsider South Africa.

The two-minute advert follows the journey of a man and his friends as they take a trip to some of the most amazing destinations in the country, enjoying the sights, food, people and activities.

The end of the advert is particularly touching… but let’s not spoil the moment. Watch it below and see what we mean: