Photo sharing website Flickr, which is used by many photographers as a simple way to showcase their work, said that it plans to discontinue the use of Facebook and Google profiles for logging into the site.

Flickr, which was acquired by Yahoo in 2005 for an estimated $35 million (R375 million) was reported to have approximately 87 million registered members and more than 3.5 million new images uploaded daily in March last year.

“Starting this month, we will be requesting that everyone use a Yahoo username and password to sign in to Flickr. Eventually, Facebook and Google sign in will be removed,” Flickr’s Head of Product Markus Spiering said in a help forum post. The planned date for the login changeover is 30th June 2014.

Spiering explained that users will have to create a Yahoo profile to login if they don’t already have one. “Over the next few weeks, if you have been logging in with Facebook and Google IDs, you will be prompted to create a Yahoo username and password when you access your Flickr account. If you already have a Yahoo account, you will be reminded and prompted to use those log-in details.”

The post also said that users can expect a “Streamlined sign-in experience, dedicated service and the same great Flickr” when switching over to the new login process although that may be further off than Yahoo is willing to admit citing the fact that the company’s engineers are busy fixing an error which still shows users as signed in via Google or Facebook even after they have set up a Yahoo account.

Yahoo did not give a reason for the transition to using Yahoo IDs only but we suspect that it’s part of Yahoo’s CEO, Marissa Meyer’s efforts to bring Yahoo’s brand out of the shadow of companies like Facebook and Google. Meyer has already bought sites like Tumblr which she hopes will bring a younger audience into the Yahoo brand and is using popular Yahoo-owned sites like Flickr as a way to rejuvenate the ailing company’s image.

Charlie started his professional life as a motoring journalist for a community newspaper in Mpumalanga, Charlie explored different journalistic angles since his entry into the fast-paced world of publishing in 2006. While fostering a passion for the arts, Charlie developed a love for technology – both which allowed him to serve as Entertainment and Technology Editor for an online publication. Charlie has since been heavily involved in consumer technology for various websites and publications. He thoroughly enjoys World War II films and cerebral documentaries; aviation; photography and indie music. Oh yes, and he also has a rather strange obsession with collecting coffee mugs from his travels.