Transportation app Uber arrived in South Africa towards the end of last year and has since spread to have full time operations up and running in Johannesburg, Cape Town and Durban with a trial currently under way in the nation’s capital.
Uber launched locally with uberBlack, an upmarket service which promises users a driver in a luxury German sedan (or similar style vehicle) for an understandably more premium price. Since launching in Cape Town, however, there have been some users who have complained about being picked up in less-than-luxury vehicles, a seemingly strange decision on behalf of a company that prides itself on a sterling reputation.
Well today the Toyota Corollas in Cape Town make sense as Uber has just announced a cheaper tier of transportation in the Mother City with the uberX launching today. By making the switch to uberX users will save 37% on the fee per kilometre as well as dropping the call out charge from R15 down to R5 and the minimum charge for the ride from R50 down to just R20.
“We are thrilled to launch uberX in Cape Town today. This new service means that you can now enjoy the seamlessness, efficiency and safety of Uber at an extremely affordable price.” said Anthony le Roux, general manager for Uber Cape Town. “This service will revolutionise the way Capetonians go about their daily lives. Our vision is that uberX will be so affordable and efficient that the need for car ownership in the city will soon become a thing of the past.”
To hype the launch, Uber will be offering free uberX rides in Cape Town for the upcoming long weekend. To claim the freebie new and existing users must use the code “UBERXCT” in the promotions tab in the app to activate the offer.