It’s debatable how far former CEO Steve Ballmer would have gone to support the Xbox franchise, as he described his vision for Microsoft’s future as a “device and services” one, on the back of acquiring mobile manufacturer Nokia.
“More recently, we have described ourselves as a “devices and services” company. While the devices and services description was helpful in starting our transformation, we now need to hone in on our unique strategy. At our core, Microsoft is the productivity and platform company for the mobile-first and cloud-first world. We will reinvent productivity to empower every person and every organization on the planet to do more and achieve more,” he said in the statement.
He explained that as the world becomes more connected, it creates a host of problems that didn’t exist before – and those are the ones that he wants to solve.
“This comprehensive view enables us to solve the more complex, nuanced and real-world day-to-day challenges in an increasingly digital world. It also opens the door to massive growth opportunity – technology spend as a total percentage of GDP will grow with the digitization of nearly everything in life and work.”
But this doesn’t mean that it will be leaving Xbox by the wayside. In actual fact, Microsoft will push even further with the gaming device, as a large portion of its functionality is cloud-based.
“The single biggest digital life category, measured in both time and money spent, in a mobile-first world is gaming. We are fortunate to have Xbox in our family to go after this opportunity with unique and bold innovation. Microsoft will continue to vigorously innovate and delight gamers with Xbox.”[Image – Microsoft]