Fancy an action camera made by Polaroid?

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GoPro has pretty much cornered the market when it comes to action cameras, but while it was busy becoming a household name, others have quietly been developing their own competing products. The case in point: Polaroid.

The company, which has been around since 1973 and making clichéd famous white-framed pictures since the days of disco, recently showed the world its tiny action-esque camera, called Cube.

Dubbing it a “lifestyle” camera, it’s unsurprisingly water resistant, shockproof, mountable and “built to handle everything you can imagine.” According to Polaroid, it can record videos in 1080p HD, take still images at 6 megapixels, and features a 124° wide angle lens. Going at full tilt, the little guy’s battery can record up to 90 minutes of footage.

As the name implies, it’s built in a cube form of only 35mm and supports a Micro SD card up to 32GB. How would you mount something like that? Well, it has a magnet on the bottom so you can stick it on any metallic surface – think golf clubs, car bonnets and bicycle spokes. There are a number of different mounts available as well, so no need to worry about it falling off when you go careening down a slope on a skateboard.

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