Photography was the main theme yesterday at Microsoft’s IFA presentation with three new Lumia smartphones making their debut. The Lumia 830 leads the charge, with a 10 megapixel PureView camera its main selling point; the other two – the Lumia 730 Dual Sim and the Lumia 735 – are slightly more mid-range models that Microsoft says have been designed for people who like taking selfies. All three models will join the growing list of Windows Phones and run the latest version of the OS.

While GigaOm said the 830 is being touted as the company’s latest flagship phone, it’s actually the 730 and 735 that are most likely to sell like hot cakes thanks to some interesting tweaks that make them rather appealing to markets populated by young people who enjoy taking selfies.

WPCentral writes that the Lumia 730 is the followup to the successful 720, but with a 4.7-inch, 1 280×720 screen, a faster processor and an additional gigabyte of RAM to address the 720’s weaknesses. The 730 retains the 720’s 6.7 megapixel rear-facing camera, which was great at taking low-light pictures thanks to its F/1.9 aperture, and Microsoft threw in a high-end 5 megapixel front-facing snapper in the new model that makes taking high-quality selfies a reality. That’s without the high price-tag of a high-end smartphone where 5 megapixel front-facing cameras are usually found.

The 730 has a 3G radio and supports two SIM cards and is priced quite aggressively – Microsoft said 199 euros, so around R2 800.

The Lumia 735 is identical to the 730 in most ways, it just has a LTE radio, supports a single SIM card and will cost 219 euros, so just over R3 000. (Bear in mind that that’s European pricing, and probably won’t translate to the same amount in rands when the phones get to SA.)

Microsoft’s description of the Lumia 830 as a “flagship phone” is a bit of a puzzle, though, as its 720p display and mid-range Snapdragon 400 processor seem to indicate it’s not aimed at the high end. That’s considering Full HD displays and Snapdragon 800 processors that are commonplace on high-end phones from Nokia.

They said the phones will be available in Europe “in the coming weeks”, so with a bit of luck SA will get them before the end of the year.

[Source – WPCentral.com, GigaOm.com, Image – Conversations.Nokia.com]
Deon got his first taste of PC gaming at the tender age of 11 when his father bought an 8088 XT, ostensibly to "help him with his homework". Instead, it introduced him to Leisure Suit Larry, King Graham, Sonny Bonds and many more, and Deon has been a PC gamer and hardware enthusiast ever since. He landed his first professional writing gig in 2006 at a prestigious local PC magazine, a very happy happenstance as he got to write for a living about things he loves - tech, PCs, gaming, and everything in between. He's been writing about it all ever since, and loves every minute of it.