South African-based digital books distributor Snapplify has been making a number of in-roads in the country (as well as other emerging markets). To further their expansion as a retail platform, it recently expanded its operations into South America.
Having the hindsight and experience from South Africa, it hopes to transfer that knowledge to the South American operation, as it said that the challenges faced in the educational landscape is very similar to both regions.
“Snapplify aims to use this experience to aid schools and universities in Brazil and Argentina, helping them to embrace eBooks and eLearning,” it said in a statement. It recently rolled out a free online School stores to South African schools which provide them with thousands of eBooks and eTextbooks – for free.
“The Brazilian e-book market grew exponentially in 2013, after the launch of several international e-bookstores, such as Amazon, Apple, Google and Kobo. Over 2.5 million e-books were sold in Brazil last year. This however was just the first step. And in order to grow faster, the Brazilian digital market has to address its bottlenecks, and digital distribution is a key one,” said Carlo Carrenho, Brazilian Publishing Consultant and Founder of PublishNews, in a media statement.
The global effort of Snapplify isn’t to just make school textbooks and materials freely available, but to also slow down the challenges that arise specifically from emerging markets, such as South Africa and South America. These educational issues comprise of a number of factors, but the most pressing are the lack of internet access, infrastructure and unified platforms with bulk eBooks.
“The truth is that Brazil still lacks global and efficient digital aggregators to provided content to retailers and consumers. In this sense, Snapplify’s interest in the South American market is very welcome, especially considering it offers more flexible solutions better tailored to the reality of emerging market,” Carrenho concluded.[Source – Snapplify, Image – CC by 2.0/AZ]