There’s a new social network that everyone is talking about called Ello, but will it manage to compete against the likes of Facebook and Twitter?

If you’re wondering what exactly Ello is, or how it works, here is everything you need to know about the new network.

Ello is completely ad-free

Ello’s major selling point is that unlike Faceboook, users will not be bombarded by tons of adverts targeted at them using their personal data and activity on Ello.

“Collecting and selling your personal data, reading your posts to your friends, and mapping your social connections for profit is both creepy and unethical. Under the guise of offering a “free” service, users pay a high price in intrusive advertising and lack of privacy,” reads Ello’s website.

“We also think ads are tacky, that they insult our intelligence and that we’re better without them.”

You can only join Ello by invite

According to the creators of Ello, the social network was initially intended to be private, but it grew so quickly in popularity that they decided to make a public version. However, to join, you must know someone already using Ello or request an invite by submitting your email address.

You pay a small fee to add special features

While joining Ello is free of charge, you will have to pay a certain fee to add special features occasionally offered to users. This is apparently how Ello will get some external money coming in to support the social network, and improve its service.

Some of Ello’s features are similar to Twitter and Facebook

Like on Twitter, Ello users have an @ handle, are followed by and can follow other users. However, there are no character limits and people can comment on posts the same way you would on Facebook. Ello’s design cuts out a lot of the clutter found on Twitter and Facebook by having only a simplistic timeline design featuring a white background.

Ello has a web version and app

You can access Ello either on the web or via its app… which you will only be able to download once your invitation has been accepted.

If Ello, sounds like something you would be interested in, you can request an invite on the website.

[Image – Ello]