Ever since Microsoft announced that it was buying Nokia, we’ve known the day would come when a Microsoft-branded smartphone would make an appearance. And with the launch of the Microsoft Lumia 535, that day has finally arrived.

While it still looks like the Lumia smartphones of the past with its brightly hued plastic shell and equally colourful Windows Phone interface, the Nokia logo on the back has now been replaced with the Microsoft branding.

The Lumia 535 is a few generations on from what is undoubtedly our favourite Lumia smartphone of all time, the Lumia 520, which stole our hearts with a combination of fantastic pricing and specs that even managed to outsell the iPhone in South Africa for a short time. The Lumia 535 is running on a quad core Qualcomm Snapdragon 200 processor with 1GB of RAM and  has 8GB of built in, microSD card expandable storage.

The display is a 5 inch qHD resolution – 540×960 pixels for those who don’t keep track of the acronyms – which equates to a 220 pixel per inch density, not high by anyone’s standards these days but more than acceptable at the lower end of the smartphone market. Critically the display is of the IPS variety which should equate to some very good viewing angles if nothing else.

Camera wise, the Lumia 535 has a pair of 5 megapixel units – one each front and back – which form part of Microsoft’s advertising campaign that focuses on a “5x5x5” message that targets the 5 inch display, the 5 megapixel camera and the five bundled Microsoft services of Skype, Office, OneDrive, Cortana and OneNote.

The Lumia 535 price tag of €110 (R1 550) before taxes and subsidies hopefully means that it will arrive in South Africa at around the R2 000 mark making it a very interesting proposition against the likes of BlackBerry’s Z3.

The Microsoft Lumia 535 is launching in Asia first with Russia and the Middle East expected to follow in the coming months which should indicate a South African launch not too long after.

[Via – The Verge]