Most South African online deliveries are either to the store where it was bought from, or to a home address. But what if you want it delivered somewhere else?
This is Massmart‘s, who owns a string of retailers in the country including Makro, next big play. It announced today that you will be able to buy anything from its online store, and then have it delivered to a locker located at strategic points.
“Informed by the experience of companies such as Walmart-owned Asda, Makro is acquiring access to sites to enable delivery of online customer orders to conveniently located secure lockers, making this an additional option for customers collecting online orders from Makro stores,” Massmart said in a statement.
The company is still on the lookout for as many suitable pickup locations as possible, and added that the technology has already been deployed in other countries with great success. Possible sites for online collections could include petrol stations and fast food restuarants.
“The secure lockers, using a proven technology already deployed in other markets, will be located in safe and convenient locations including petrol station forecourts, fast food restaurants, office parks and Makro stores,” it said.
Makro customers who currently purchase items online can opt to collect them from Makro stores, but the convenience of having another, more convenient pickup location adds to the already-existing home address delivery option.
“We view click-and-collect locker order fulfilment as an important part of our medium-term online strategy, as it provides our customers with another convenient touch point with our brand,” said Makro CEO Doug Jones in the statement.
Jones also added the service is planned for a roll-out in the middle of next year, and that Massmart has already come to an agreement with Sasol about having its garage forecourts as pickup locations.[Source – Massmart, Image – Shutterstock]