BlackBerry smartphones running the latest version of the company’s operating system (BB10) are lovely, but they don’t have access to anywhere near as many apps as Android phones do, since BlackBerry World’s selection hasn’t yet caught up with Google’s Play Store.

Fortunately, there’s a way around this. The Amazon Appstore has a near-identical app lineup to Google’s Play Store, and there’s a way to get it onto smartphones running BB10. That will give BB10 BlackBerry owners a lot more apps to choose from that work natively on their phones.

Sound good? Here’s how to do it.

First, you’ll need to get the Amazon Appstore… er… app. Open a browser on your phone and point it to http://www.amazon.com/getappstore.

BB10_AppStore via Browser

 

A page will load, showing a big Download the Amazon Appstore button. Press on that sucker to proceed, then press on AmazonApps-release.apk, and then on Install. The app will download. Once it’s done, press on Install again.

BB10_AmazonApps-release.apk

You should then be informed that you will need to change your security settings to allow apps from sources other than BlackBerry World to be installed. Press on Settings, then slide the “Allow Apps from Other Sources to be Installed” switch from Off to On. Press Back, and then Install.

BB10_Allow

Once the installation is complete, you must accept the Amazon Appstore’s request to access your Shared Files and Location.

BB10_Appstore_Permissions

Finally, you are ready to open the app itself. Press Open, then Continue once it loads.

BB10_Appstore_Select_Country

Now select your country, and enter your Amazon.com username and password. If you don’t have one, head over to Amazon’s primary website and sign up quickly.

BB10_Appstore_Select_Country

Once that’s done, the app opens onto the landing page, and all of Amazon’s apps are yours to browse – and more importantly, install and run – on your BlackBerry BB10 smartphone. Well done!

BB10_App_Heaven

Finally, before you head off to do this yourself, here’s some parting wisdom: one of the nicest things about the Amazon Appstore is that it offers a paid-for app, for free every single day of the year. Some are misses, but occasionally you’ll get lucky and find a game or app you may have been eyeing being offered for mahala, making it well worth logging into every day.

Deon got his first taste of PC gaming at the tender age of 11 when his father bought an 8088 XT, ostensibly to "help him with his homework". Instead, it introduced him to Leisure Suit Larry, King Graham, Sonny Bonds and many more, and Deon has been a PC gamer and hardware enthusiast ever since. He landed his first professional writing gig in 2006 at a prestigious local PC magazine, a very happy happenstance as he got to write for a living about things he loves - tech, PCs, gaming, and everything in between. He's been writing about it all ever since, and loves every minute of it.