A company’s culture is important in fostering a sense of unity, direction and overall vision (even if unspoken) among its execs and employees, but it’s an aspect that’s often considered last when people venture into a startup.
Former head of small business marketing at Google South Africa, entrepreneur and founder of Wingnuts Mavens Craig Wing will be showing entrepreneurs how to cultivate a new business environment in a workshop titled ‘Lessons from Silicon Valley – Build your start up culture’ this weekend at JoziHub, Milpark.
(Wing has also ventured outside of South Africa’s borders, having started a company in Silicon Valley.)
Some of the topics that will be covered during the workshop include:
How Google set the tone of their culture from their founders IPO letter and why they give the perks you may have heard about
Why colours and language play such an important role in your branding
How some of the best Silicon Valley tech company’s hire, and how to remove biases when you recruit your team
The importance of your language and telling stories around your vision
Wing will also talk a bit about the culture at companies like Google and what makes them so successful.
Tickets to Lessons from Silicon Valley – Build your start up culture are free, you can book yours on Eventbrite.[Image – Craig Wing]