A company’s culture is important in fostering a sense of unity, direction and overall vision (even if unspoken) among its execs and employees, but it’s an aspect that’s often considered last when people venture into a startup.
Former head of small business marketing at Google South Africa, entrepreneur and founder of Wingnuts Mavens Craig Wing will be showing entrepreneurs how to cultivate a new business environment in a workshop titled ‘Lessons from Silicon Valley – Build your start up culture’ this weekend at JoziHub, Milpark.
(Wing has also ventured outside of South Africa’s borders, having started a company in Silicon Valley.)
Some of the topics that will be covered during the workshop include:
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How Google set the tone of their culture from their founders IPO letter and why they give the perks you may have heard about
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Why colours and language play such an important role in your branding
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How some of the best Silicon Valley tech company’s hire, and how to remove biases when you recruit your team
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The importance of your language and telling stories around your vision
Wing will also talk a bit about the culture at companies like Google and what makes them so successful.
Tickets to Lessons from Silicon Valley – Build your start up culture are free, you can book yours on Eventbrite.
[Image – Craig Wing]
