Let me take you back to the early 2000s, long before the dawn of the iPhone where the personal digital assistant (PDA) was king and a company called Palm ruled the mobile productivity roost. Fast forward a decade or so and the once mighty company had fallen to pieces after having been acquired by HP, who then sold off its WebOS operating system and staff to LG who now use it to make TVs.
While that all sounds rather doom and gloom for Palm, it seems as though the brand will live again now that TCL – the company behind Alcatel OneTouch – has bought the rights to use Palm’s name and will begin making smartphones with the famous moniker.
While none of the patents, employees or indeed any other part of Palm itself will form part of the new US subsidiary tasked with the revival of the Palm brand, we have faith in TCL’s ability to make some good products from what we have seen from them in the past. The choice to use the Palm brand is more than likely a way to get into the lucrative US market by using brand already familiar to American consumers rather than having to build up that kind of recognition from scratch.
With their strong presence in South Africa we can’t see why the new Palm smartphones wouldn’t make their way to our shores when they are finally released by TCL and will be keeping a keen lookout for them later on in the year.