Back in September last year Apple unveiled what was probably the worst-kept secret at the time – its very own smartwatch. While the wrappings have been taken off, at the time we knew very little about the time-keeper.

But Apple made the whole who-ha official tonight by revealing the last pieces of details in a very Apple-like announcement in Cupertino.

Used in conjunction with the iPhone 6 and iPhone 6 Plus as well as the previous generation iPhone, it has a sapphire glass covered Retina touchscreen display, and added what it calls the Digital Crown to make your way around the device. Speaking of iPhones, CEO Tim Cook announced that over 700 million iPhones have been sold so far, and that it has seen a 49% year-on-year growth.

“Apple Watch is unlike any device we’ve ever made. But we wanted interacting with it to be just as easy and intuitive as using your iPhone or working on a Mac. So we invented all-new ways to select, navigate, and input that are ideally suited to a smaller device worn on the wrist. The result is an experience that’s both unique to Apple Watch and quintessentially Apple,” it explained.

Astonishingly, there are 22 variants for potential buyers to choose from: five of the Watch Sport, 12 of the standard Watch and five of the Watch Edition. The 42mm Sport edition has a screen resolution of 390×312, while the normal Watch has a resolution of 340×272. Beside being able to tell the time, there are a host of health and fitness applications available, as well as games. Cook also unveiled Glances, which give you a different way of quickly accessing data like meetings, and quick summaries of information.

Tomorrow we will have an in-depth summary of all the features announced for the Watch, but the magical question is where can you get your hands on one, and how much will it cost?

The base price for a Watch Sport will be $349 for the 38mm model, as mentioned by Apple on previous occasions, and $399 for the 42mm model. But if you want to go all out and splurge on the most expensive model, its going to set you back from around $10 000 for the Apple Watch Edition. Granted, it is available in limited quantities and is made of solid gold. 

As for availability, pre-orders will start on 10 April and the retail models will be made available on 24 April in “many countries”. Those countries sadly son’t include South Africa, as the inital launch regions are Australia, Canada, China, France Germany, Hong Kong, Japan, UK and the US. Hopefully we will have more clarity by tomorrow morning (Tuesday) as to when it will be made available in South Africa.

Another point that people were wondering about was the battery life. Well, that question has also been answered as Cook said that the Watch will last “all day”, which according to the company is about 18 hours, and charges with a magnetic charger.

“Since what you wear is an expression of who you are, we’ve designed Apple Watch to appeal to a whole range of preferences.  Its the most advanced timepiece ever created,” Cook explained.

Charlie started his professional life as a motoring journalist for a community newspaper in Mpumalanga, Charlie explored different journalistic angles since his entry into the fast-paced world of publishing in 2006. While fostering a passion for the arts, Charlie developed a love for technology – both which allowed him to serve as Entertainment and Technology Editor for an online publication. Charlie has since been heavily involved in consumer technology for various websites and publications. He thoroughly enjoys World War II films and cerebral documentaries; aviation; photography and indie music. Oh yes, and he also has a rather strange obsession with collecting coffee mugs from his travels.