Apple’s somewhat controversial Watch might not be what a lot of people were expecting, but that didn’t detract almost a million enthusiasts to place their pre-orders with the Cupertino company in the first 24 hours.
Slice Intelligence rounded up about 9 080 online receipts from people who placed their order, hoping to have it fulfilled when the stocks start rolling out across the US (and other territories) on 24 April – and some interesting numbers came from that.
The average Apple Watch buyer placed an order for 1.3 watches, and spend an average of $503.83 per watch.
“Among those buying an Apple Watch, 72 percent purchased an Apple product in the past two years (iPhone, Apple computer or iPad), and 21 percent of them pre-ordered an iPhone 6 or iPhone 6 Plus mere months ago. Nearly one-third purchased two Apple products and 11 percent bought all three devices, in addition to their new watch,” Slice Intelligence said in its analysis.
The data suggested that the most popular model is the relatively cheaper Sport, which 62% of users decided to get. With that, you need something to keep it on your wrist, and here 49% went for the black band.
But in contrast to the cheaper model and band, 71% of those who bought the Sport model went for the more expensive 42mm case. In terms of colour, the Space Gray aluminium case seems to be the ticket.
“The Black Sport Band was by far the most popular among both Apple Watch and Apple Watch Sport buyers, with 49 percent overall pre-ordering one, followed by the White Sport Band at 16 percent and the more expensive Milanese Loop ($149 versus $49 for the black Sport band) rounding out the top three at around 10 percent,” it said.
[Source and graphs – Slice Intelligence]