One of South Africa’s longest-running print magazines announced today that it will be printing its last every magazine.

NAG, which started 17 years ago as New Age Gaming, revealed that the July 2015 magazine would be its last, due to a number of dramatic changes in the gaming landscape.

“The print industry is diminishing quickly and because NAG speaks to a very connected, early adopting reader it has seen a faster than predicted drop-off in advertising and readers. We’re kind of in the middle of a storm of fewer people buying magazines, fewer companies spending money on print advertising, and an ever-volatile gaming industry,” publisher Michael James said in a post on its website.

But where to now for the magazine and the NAG brand? Well, James explains that the content will be shifting towards the Nag website, which will now be the company’s official medium.

“As for the future, NAG Online will evolve into a busier website – we’ll keep doing what we’ve been doing in print, but now it’ll be on our website. So make sure you visit the site (www.nag.co.za) and join up on our social platforms so we can keep you informed about a few exciting plans we have on the horizon,” James explained.

On the magazine’s website James thanked the thousands of people who bought the mag over the years, and all the staff who worked there.

James also apologised to its readers.

“To those readers who are upset about this, I’m sorry. There’s just no way that we can keep this amazing publication alive anymore. I don’t want NAG magazine to become an anchor that drags the rest of the company down, so it’s time to accept the inevitable.”

“It’s been a good run,” James ended off. “17 years isn’t too bad for a locally produced, seat-of-the-pants gaming magazine. Thanks again to everyone who made it possible.”

Charlie started his professional life as a motoring journalist for a community newspaper in Mpumalanga, Charlie explored different journalistic angles since his entry into the fast-paced world of publishing in 2006. While fostering a passion for the arts, Charlie developed a love for technology – both which allowed him to serve as Entertainment and Technology Editor for an online publication. Charlie has since been heavily involved in consumer technology for various websites and publications. He thoroughly enjoys World War II films and cerebral documentaries; aviation; photography and indie music. Oh yes, and he also has a rather strange obsession with collecting coffee mugs from his travels.