Facebook, the social network with over a billion users, announced yesterday that it will be opening a regional office in September, located in Johannesburg, to serve the needs of its African users.

Functioning as a sales hub, it will be up to advertising veteran Nunu Ntshingila to oversee the development and growth of Facebook on the African continent. Including South Africa, the office will be responsible for Senegal, Ivory Coast, Ghana, Tanzania, Rwanda, Uganda, Zambia, Mozambique and Ethiopia.

“This is one of the places where our next billion users are coming from. It would be a massive missed opportunity. Africa matters,” said Nicola Mendelsohn, Facebook’s vice president for Europe, the Middle East and Africa.

Mendelsohn also detailed that a large portion of Facebook’s advertising revenue stems from outside of the US, thus making other territories very important.

“This momentum in Africa comes on top of strong advertiser partnerships and excellent adoption of our products across all regions. In Q1 2015, 52% of our total ad revenue came from outside the US and Canada. But we’re just getting started.”

In June this year, Facebook launched its Internet.org in the country, which it has previously done in other developing African nations.

The social network has partnered with local provider Cell C on the project, which officially launches on July 1st.

“We were the first and only mobile player in SA to offer zero-rated access to WhatsApp and now we are building on that with this Facebook offering,” said Jose Dos Santos, CEO of Cell C, at the time.

Internet.org is free for all Cell C contract customers to post and view and status updates, comments, see their News Feed, timeline and profiles of other users and use Facebook Messenger.

[Image – CC by 2.0/Scott Beale]

Charlie started his professional life as a motoring journalist for a community newspaper in Mpumalanga, Charlie explored different journalistic angles since his entry into the fast-paced world of publishing in 2006. While fostering a passion for the arts, Charlie developed a love for technology – both which allowed him to serve as Entertainment and Technology Editor for an online publication. Charlie has since been heavily involved in consumer technology for various websites and publications. He thoroughly enjoys World War II films and cerebral documentaries; aviation; photography and indie music. Oh yes, and he also has a rather strange obsession with collecting coffee mugs from his travels.