“It’s a gimmick.”

“It can’t possible make a difference to your viewing experience.”

“It won’t mount to my wall.”

Curved TVs get a lot of slack.

Sure, they look slick and somewhat futuristic, but consumers are perenially confused by the next big thing in screen technology.

Why is a rounded display better than a regular flat-screen TV?

The truth is, that if you’re after a home cinema experience (movie theatres already use curved screens to correct depth perception) a curved TV has the ability to make your viewing more immersive and LG’s range of TVs, in particular, are set to be the future of television.

Here’s why.

It’s a bit like the natural, rounded nature of our eyes which allow for peripheral vision.


A recent Vartanian neurological study’s outcome suggests that we naturally find curved objects more pleasing than those with straight edges. From architecture to tech, if it’s rounded, our brain functions just react better to contour.

Simply put, what you see around you isn’t a flat picture. Unless you’re wearing horse blinkers, your eyes are always aware of what’s happening to either side of you.

A curved TV replicates natural, lifelike human vision by showing you both the front and sides of a picture.

According to TV experts, this is due to the fact that a curved screen makes an image exist on multiple depth planes – with a physical background and foreground – just like natural eyesight.

It’s almost like viewing a 3D image without wearing cheap red- and green-lensed movie glasses.

It’s also all about the viewing angle: If placed in the right position, a curved TV fills out your field of view far more naturally than a flat screen.

This also makes the images on-screen look sharper, delivering nearly twice as much perceived contrast (between 1.5x and 1.8x), dimishing light falloff.

What’s more is that a curved display can (theoretically) reduces glare on the TV itself. How?

“The concave shape lessens reflections on-screen by taking away certain angles from which they can be created”, explains the team behind LG’s state-of-the art curved TVs.

In other words, a curved TV is (surprisingly) much better for your eyesight.

For a standout TV with lush hues, rich colours and stunning contrast, we recommend LG’s curved range. All you’ll be missing is a bucket of salty popcorn.


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