Tesla CEO Elon Musk has taken a rather cheeky sideswipe at Apple, calling the tech giant the “Tesla Graveyard”.

During an interview with German business newspaper Handelsblatt, Musk was asked about Apple’s attempt to build a car and his reply was pretty blunt and to the point.

Asked whether he was worried about Apple hiring former Tesla employees, Musk replied “We always jokingly call Apple the “Tesla Graveyard.” If you don’t make it at Tesla, you go work at Apple”.

The CEO went one step further by saying Apple was hiring people Tesla had fired and that he was not afraid of the company.


The punches didn’t stop there as Musk was asked whether he took the technology manufacturer’s efforts seriously. He remarked, “cars are very complex compared to phones or smartwatches. You can’t just go to a supplier like Foxconn [Apple’s hardware manufacturer] and say: Build me a car.”

While Musk doesn’t feel it’s a bad idea that Apple is joining the electric vehicle manufacturing sector he does seem to think the company is going to have a hard time keeping up.

Recent revelations in regards to some Volkswagen vehicles and carbon emissions have of course stoked the interest of Musk, but he doesn’t feel that this is an advantage for Tesla. That being said he does feel that the incident should be used to spur on efforts to produce electric vehicles and abandon fossil fuel as our primary transport fuel.

“I don’t think anyone really profits from this kind of situation. But the best thing that could come out of this is a decision to abandon oil-based transportation – and for Volkswagen to make a very serious move towards electromobility,” said Musk during the interview.

The interview wasn’t all about taking jabs at other companies, Musk also discussed the future of Tesla.

The German newspaper was quick to point out that Tesla vehicles are quite expensive but Musk responded by saying that this was all part of the greater plan. To begin Tesla will sell expensive cars and then gradually bring the price down once market penetration was agreeable.

“Our goal from next year onwards is to be cash-flow positive,” Musk said. “But we wouldn’t slow down our growth for the sake of profitability.”

Brendyn Lotz writes news, reviews, and opinion pieces for Hypertext. His interests include SMEs, innovation on the African continent, cybersecurity, blockchain, games, geek culture and YouTube.