South African internet hits 1 billion page views a month milestone


Hurrah South Africa. Your internet might be expensive and not always of the best quality, but it’s still getting very popular. In fact, it’s just hit a major milestone: a billion pages of tracked local content were viewed for the first time in October.

That’s according to Effective Measure, an analytics company which monitors the size of the South African internet. Not every South African site is tracked by Effective Measure’s systems, but most major publishers (including ourselves) use it, because an Effective Measure ranking is one of the major factors considered by advertisers when deciding where to spend money. Effective Measure tracks international browsers as well as local ones.

In October, the firm recorded a whopping 1 033 651 425 page views from South African browsers to South African websites. The most popular SA websites are classified ads, like Gumtree and Autotrader.

The chart below from Effective Measure shows the top 23 websites, and if you pay attention to the ninth column from the left, you’ll see the page views for each website. [Click on the image to enlarge]

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Effective MeasureYou might argue that Facebook has more daily users than South Africa has monthly page impressions, but it’s still a fair achievement.

Hopefully, with the rapidly reducing cost involved in getting online and improved free WiFi servicse like Project Isizwe, the second billion will be quicker.

Cities across the country is also getting in on the free WiFi offerings, with the City of Johannesburg announcing early last month the creation of a new municipal entity that will handle all of its Smart City broadband and free WiFi projects.

[Ed’s note – the number of page views recorded by Effective Measure in October would have been ever so slightly larger if some idiot hadn’t accidentally turned off our own tracking cookie for three days. I believe the expression is ‘doh’] [Image – CC Beyond Access]

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