The newest game from developer Lazy Bear Games and publisher tinyBuild Games is a pretty cool looking Cinderalla story boxing game that looks to turn Rocky into an open-ended strategy RPG.

Sounds pretty cool, right? Well you may never get to play it. It’s not a developmental or distribution problem that plagues most of the games industry, as far we we know the game is 100% complete.

In a video released today by tinyBuild, they spoke about a special version of Punch Club that is built for Twitch chat, in which using special hashtags allows the horde of internet strangers to play the game. As the video points out; this could mean legion decides to go to the gym, train and beat the game… or they could eat a mouldy burger and then go down to the bar and get drunk. That’s all good and well, as Twitch Plays Pokémon was one of the most exciting events in Twitch’s history, but this comes with a catch.

Punch Club will never be released until Twitch manages to beat it.

The game is currently listed on Steam for a reduced price of R87.20 (down from R109). Amusingly, instead of having a regular date next to the “Release Date” field, the text ” Everything is in your hands” is displayed instead. 

Punch-Club

The Twtich Stream for the game is already live… with a very small amount of viewers. At time of writing it has less than 2 000 total views and only 370 current views. This is a double edged sword: the smaller audience makes the game easier to control, but it also means that this PR stunt (which, let’s be honest, this clearly is) isn’t exactly drawing the biggest crowd.

Regardless, putting a completed game in jeopardy of being released is a unique strategy. The only recent game that has gambled its livelihood in an equal measure would probably be The Flock: a game that suffered slightly because of this, but mostly because it was a boring game.

If Punch Club manages to be a competent game outside of this strange gambit, it may find success. It’s a bold strategy Cotton, let’s see if it pays of for ’em.

Watch live video from TwitchPlaysPunchClub on www.twitch.tv