Ghana, Tanzania and Uganda are next on Uber’s Africa expansion list, the company has announced.
Uber Sub-Saharan Africa General Manager, Alon Lits, made the announcement in an interview with Reuters, adding that the company will focus on convincing traditional taxi drivers to work for the ride-hailing service.
“Part of our strategy when we launch in new markets will be that engagement up front with taxi operators,” Lits told Reuters. “We will be doing a better job of engaging.”
Lits also mentioned that this will include convincing traditional taxi drivers to work for Uber as a way of showing them that they can continue working on their own, but when they don’t have a fare they can also choose to use the Uber smartphone app to pick up passengers.
The approach towards taxi drivers is an important one as Uber will naturally want to avoid a repeat of the issues it has encountered last year with taxi operators in a few African countries where it already operates, including South Africa.
Cash payments are also something it’ll incorporate into its African expansion plans as the company wants to reach the majority of African customers who do not have a bank account or credit card.
Last year, the company began trialing cash payments in Nairobi, Kenya, an exercise Lits said has boosted growth in the East African city.
Uber is currently available in nine African cities.[Source – Reuters, image – CC Wikimedia Commons]