Windows Phone

Microsoft’s Windows Phone keeps slipping in market share

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We noted back in February that things aren’t looking too good for Microsoft’s Windows Phone division, and it might just be a matter of time before it completely disappears.

As it turns out, the division is continuing to shrink.

By the end of 2015, Microsoft’s Windows Phones only managed to claim 1.1% market share, while Blackberry trailed behind with a very insignificant 0.2% market share.

Now, according to research company Gartner, the Windows Phone’s global market share has shrunk to 0.7%, while BlackBerry held on at 0.2%.

This occurred in spite of a 3.9 percent upward bump in global sales of smartphones, with 349 million units being sold in the first quarter of 2016.

Microsoft announced last week that it has sold off its stake in Nokia to HMD’s Foxconn, who will be reviving the Nokia brand. Nokia still has a massive battle ahead if it wants to remain relevant.

“Nokia’s announced return to the smartphone and tablet markets will not be an easy mission. In today’s market it takes much more than a well-known brand to sell devices. Making good hardware won’t be an issue for Nokia, but users need a compelling reason to remain loyal to the same brand,” said Anshul Gupta (no relation), research director at Gartner.

He added that HMD will find it difficult to make a string return in the short run.

“Furthermore, that the smartphone market is slowing down makes it difficult for mobile phone vendors to reach previous levels of growth. New company HMD is entering the market at a less prosperous time, making it even more difficult for the vendor to do well in the short term,” he explained.

Samsung is still the dominating Android players with 23% of smartphone the market, with Apple 9% behind with a global market share of almost 15% by the end of the first quarter for the year.

Samsung sold 81 million units in Q1, while Apple shifted 51 million phones.

[Image – CC by 2.0/Tyler Wilson]

Charlie Fripp

Charlie Fripp

Charlie started his professional life as a motoring journalist for a community newspaper in Mpumalanga, Charlie explored different journalistic angles since his entry into the fast-paced world of publishing in 2006. While fostering a passion for the arts, Charlie developed a love for technology – both which allowed him to serve as Entertainment and Technology Editor for an online publication. Charlie has since been heavily involved in consumer technology for various websites and publications. He thoroughly enjoys World War II films and cerebral documentaries; aviation; photography and indie music. Oh yes, and he also has a rather strange obsession with collecting coffee mugs from his travels.