Instagram just reached a massive milestone, announcing that it now has 500 million registered users.
To put that into perspective: the population of the United States is only around 318 billion.
In a very bare bones on the Instagram blog, the company also mentioned that 300 million users use the platform every day, and that a whopping 80% of the total users are from outside of the United States.
But that’s not all we’ve found out. We’ve also been sent an infographic about the statistics mentioned above, and a lot more. For example, and completely unrelated to anything else, accounts about lowriders are popular in Japan and Canada. Don’t ask us why.
Click the image below to see it full size:
Head of brand development for Europe, Middel East and Africa, Amy Cole, said this about the breakthrough:
It’s incredible to think that in just five and a half years, the Instagram community has grown to half a billion. It’s exciting that we’re still growing so fast – the community has more than doubled over the past two years – and now 300 million are using Instagram every day. Brands have always been a key part of our community – and as the community continues to grow, so does the opportunity for advertisers. In the last few years we’ve introduced new tools and creative formats, like video carousel, to help brands drive real business results. 200,000 advertisers of all sizes and from all sectors are seeing success on Instagram. And we’re continuing to invest, with new features like Instagram Business Tools coming to Europe later this year, so that brands can effectively connect with this highly engaged and rapidly growing community.
[Source – Instagram Blog]