Having attained close on 1 000 customers, Seacom’s business arm, Seacom Business, has come a long way in the year since the division was launched in 2015.
While the list of clients holds impressive big name brands such as Ericsson, Takealot, Outsurance and Blue Label Telecoms to name a few, head of Seacom Business Grant Parker says that it isn’t ignoring small businesses.
When asked whether small business was a priority for Seacom Business, Parker responded by saying “It’s certainly a priority for us in terms of the enterprise market and the SME market and how you interact with that and how you make it meaningful to your business over a long period of time.”
Parker goes on to say that providing small businesses with access is something that Seacom feels it needs to do. “How we do that, whether we build it ourselves and what it looks like at the end of the day is something we are busy looking into,” explains Parker.
One way to drive Seacom’s impact on the small business sector would be to outsource those businesses to its indirect partners which include Supima Technologies, Altech, Thusa and Blue Sky among others.
The firm says that this segment of its business will account for 70 – 100% of its business in the next three years and it wants to leverage this growth to spur growth among SMEs.
“We want our indirect partners to go after the SME’s and deliver good customer experience and give us that scale,” Parker says. The reason that Seacom wants to outsource this to other firms is simple, it doesn’t have the capacity to deal with thousands of SMEs.
At present Seacom Business’ staff contingent only comes in at 25 people. Dealing with thousands of SMEs then is a herculean task for such a small team. Having its indirect enterprise partners handling small business would allow the company to focus on delivering the best possible service to all customers and more importantly, keep the customer front of mind.
While everything is still in the planning phase at the moment, it’s important that firms such as Seacom are looking at ways of making the lives of smaller business owners better. When it comes to internet at least.